Sales Development Representative (SaaS) - Hybrid - CPT - Datafin IT Recruitment

ENVIRONMENT:

A company dedicated to bridging the digital divide between frontline workers and everyday business processes is seeking a Sales Development Representative to help establish and shape its lead-generation function. This is not a traditional high-volume sales role; the successful candidate will focus on strategic prospecting, engaging senior enterprise stakeholders and generating high-quality opportunities that support meaningful and sustainable business growth.  This opportunity is ideally suited to someone who is passionate about B2B sales, enjoys building relationships with executive decision-makers and is excited by the prospect of developing a lead-generation function from the ground up.

DUTIES:

• Design and execute targeted outbound lead generation campaigns.
• Research and identify enterprise organisations and key decision-makers.
• Engage C-suite, HR, Operations, and Digital Transformation leaders through LinkedIn, email, phone, and other channels.
• Build meaningful relationships through personalised, insight-driven outreach.
• Qualify prospects and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
• Schedule high-quality Discovery Meetings for the sales team.
• Maintain accurate CRM records and pipeline reporting.
• Analyse campaign performance and continuously improve outreach effectiveness.
• Partner closely with Marketing & Customer Success teams to optimise messaging, targeting, and lead generation strategies.

REQUIREMENTS:

• Based in Cape Town.
• Minimum 3 years' experience in sales, business development, lead generation, or a similar B2B sales role.
• Proven success engaging (enterprise) decision-makers through outbound prospecting.
• Experience using AI tools to improve prospecting efficiency and campaign effectiveness.
• Strong understanding of enterprise B2B sales cycles and consultative selling.
• Ability to create and optimise ICP-led outbound campaigns.
• Experience with CRM platforms (HubSpot preferred), LinkedIn Sales Navigator, and prospecting tools.

ATTRIBUTES:

• Confident communicating with Directors, Executives, and C-suite stakeholders.
• Highly organised, self-motivated, resilient, and results-driven.
• Excellent written and verbal communication skills.