Regional Manager – New Markets & Campaigns (Budget Planning / Relationship Management/ Administration / Team Management)

Job Description:

In this role, you will drive our clients' market expansion and campaign effectiveness across new and established regions. As the lead for launching new territories, you will develop strategic budgets, set KPIs, and create launch templates to ensure a smooth market entry. In established markets, you will adapt and execute campaigns, leveraging local insights to enhance relevance and impact. Acting as a key stakeholder liaison, you’ll collaborate with License Holders, regulatory bodies, and local agencies to maintain alignment with compliance standards and client objectives. Your oversight of budget allocation and data analysis will inform insights that maximize ROI and campaign success.

 

New Territory Launches:

• Budget planning, allocation and defining KPIs
• Overall budget and allocation by channel with supporting rationale
• Identification of KPIs and ROI measures
• Develop market launch templates and critical path timelines that align with the company’s goals and operational timelines:
• Planning and executing new territory launch strategy including: target demographics, priority channels, launch campaigns and regulatory constraints
• Work collaboratively with the operations team to develop a market launch timeline – proactively plan campaigns and identify partner agencies in advance of the launch
• Sync launch campaigns with payment team activities with telco providers

 

 

Established Markets:

• Planning and executing approved marketing campaigns within your region
• Use local knowledge to tailor business wide campaigns to your region
• Ensure that all tracking requirements are in place for a campaign where possible
• Ensure compliance with all local advertising guidelines
• Be the local spokesperson for New Market Launch and Campaign activities with the
• governing body and in alignment with the License Holder
• Budget planning, analysis, and bringing in data-driven learnings

 

 

Winner Stories:

• Identification and coordination of winner stories in your market working with business stakeholders to maximize amplification.

 

 

Relationship Management:

• Constantly update License Holders and other internal stakeholders on the planned activities and outcomes
• Manage engagement and output with local agencies used for campaigns.

 

 

Administrative:

• Manage and report the region's New Markets and Campaign budget, driving value and ROI
• Understand and coordinate Gaming Board regulations and approvals with the License Holders

 

 

Team Management:

• Manage Marketing Coordinators and their support across all New Markets & Campaigns and CSR & Sports Development activities
• Manage agency relationships and performance wherever relevant

 

 

Requirements: Qualification and Skill

• Bachelor’s degree in Marketing or a related field.
• Previous experience in marketing, ideally within a startup or fintech environment.
• In-depth understanding of the African consumer landscape, with insights into market trends and customer behavior.
• Willingness and ability to travel frequently across the African region as part of the role.
• Fluency in English and French, with excellent written and spoken communication skills.

 

 

Benefits and Contractual information:

• Location: Based in Africa
• Employment Type: Permanent
• Work Arrangement: Remote work opportunity

 

 

If you wish to apply for the position, please send your CV to ljoubert@caglobalint.com

Please visit www.caglobalint.com for more exciting opportunities.

 

Lara Joubert

Recruitment Specialist

CA Global – Finance

 

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

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