Marketing Channel Lead (CPT)

DUTIES:

• Marketing Strategy Execution: Implement channel marketing strategies to achieve business objectives.
• ROI Management: Measure and optimize marketing ROI across various channels.
• Demand Generation & Sales Support: Drive demand generation through channel marketing and support sales teams in reaching revenue targets.
• Event Coordination: Plan and execute marketing events, product launches, and conferences.
• Stakeholder Management: Build and maintain relationships with key stakeholders to ensure alignment with channel marketing initiatives.
• Customer Relationship Management: Oversee CRM activities to nurture customer relationships and boost engagement.

Role Outputs:

Strategy & Market Awareness: Develop and implement channel strategies for target markets, ensuring customer awareness and maximizing ROI. Monitor industry trends and competitor activities to adjust strategies as needed.

Go-to-Market Alignment: Define and communicate go-to-market frameworks to align sales, marketing, and product development with business objectives.

Project Management: Collaborate with the Marketing team to develop and execute creative campaigns and promotional projects across various channels.

Event & Product Launch Management: Coordinate and manage events, product launches, and conferences, defining success metrics and executing effective promotional strategies.

Branding & Marketing Collateral: Implement branding direction, positioning, and marketing material procurement. Review and distribute collateral.

CRM & E-commerce Management: Manage CRM systems and e-commerce platforms, focusing on product descriptions and reviews to optimize ROI.

Email & Database Management: Coordinate email campaigns, manage emailer databases, and update product meta-data for retailer distribution.

Digital Content Management: Work with the Digital Lead to develop content for digital platforms, including copywriting for social media, websites, and email campaigns.

UX/UI & Web Strategy: Collaborate with team to implement UX/UI strategies to enhance user experience across digital platforms.

ROI Measurement & Analysis: Measure and optimize ROI across all marketing channels, including events, emailers, webinars, and podcasts. 

REQUIREMENTS:

Qualifications –

• Relevant Degree (e.g., Commercial or Marketing Degree)

Experience/Skills -

• At least 5 years of experience in Marketing or Brand Management, with B2B and channel experience preferred.
• Proven expertise across the marketing mix.
• Successful track record in a similar or related role.
• Proficient in Google Suite, Monday.com, Project Management platforms, and CMS tools.
• Strategic & Market Planning: Develop and execute go-to-market strategies with attention to detail.
• Integrated Marketing: Understand integrated marketing and create compelling value propositions.
• Customer Service: Focused on delivering exceptional customer service.

ATTRIBUTES:

Problem Solving: Provide creative, cost-effective solutions under pressure.

Communication: Strong verbal, written, and presentation skills.

Interpersonal & Teamwork: Collaborative, flexible, innovative, and proactive team player.

Analytical Skills: Strong ability to analyse data for informed decision-making.

Adaptability & Time Management: Capable of working under pressure, meeting deadlines, and remaining flexible.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

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