Regional Sales Manager

 

The Regional Sales Manager will deliver specialized After Sales consulting services, driving the achievement of strategic After Sales goals within the Dealer Network.

Monitor, guide, and proactively implement interventions focused on Dealer Growth, Profitability, and Customer Experience Management, while ensuring After Sales proficiency within the Dealer network.

Achieve KPIs related to Customer Experience Management, Dealer After Sales Growth and Profitability, After Sales Service Quality, Parts Performance, and After Sales training expertise.

Serve as the liaison between the Dealer and broader group on After Sales.

Key Responsibilities:

• Implement After Sales strategies and contribute to the annual business plan.
• Provide consulting services to Dealers and manage their performance in key After Sales areas.
• Develop and track Dealer business plans to achieve growth and market share.
• Conduct regular visits to Dealers to review performance and agree on improvements.
• Ensure Dealers comply with operational requirements and necessary training.
• Assist in the resolution of customer complaints and ensure adherence to policies.
• Advise Dealers on the parts ordering process, optimizing sales and order patterns.
• Understand market dynamics and assist Dealers in strategic planning.
• Identify marketing opportunities to enhance Dealer awareness and sales.
• Support Dealers in purchasing and selling genuine parts and accessories, and training.
• Attend meetings to facilitate relationships with Dealers and resolve conflicts.
• Work with Training Academies to manage Dealer competency levels.
• Participate in cross-functional projects to improve After Sales operations.
• Collaborate with cross-functional teams to meet After Sales objectives.
• Assist in the recruitment of key personnel within Dealerships when needed.

Qualification requirements

• A recognised 3-year National Diploma / Bachelor’s degree in Business Management, Marketing or equivalent

Experience needed

• Minimum 5 years’ experience in Motor Industry Sales or After Sales marketing environment or Parts environment

Essentials:

• In-depth knowledge of Service and Parts, including technical applications
• Strong understanding of Dealer organization and structures
• Solid business acumen with a good grasp of financial principles
• Excellent communication skills for engagement at all levels
• Strong planning, organizing, and time-management abilities
• Effective problem-solving skills
• Sound negotiation and influencing abilities
• Ability to coach, mentor, and motivate teams
• Computer literacy

Added Advantage:

• Retail automotive experience
• Prior field experience in automotive Service and Parts
• Strong customer-centric focus
• Familiarity with Service Core Process (SCP)