Account-Based Marketing (ABM) Manager (Remote)

DUTIES:

• Drive the ABM Strategy – Use your expertise to build, implement, and execute a powerful Account-Based Marketing (ABM) Strategy. Your work will directly engage high-value accounts and fuel sales acceleration.
• Create High-Impact Campaigns – Craft tailored 1:1,1:few and 1:many campaigns that empower prospects to move smoothly and decisively through the sales journey.
• Personalise with Insights – Dive deep into market research and customer insights to create bespoke marketing plans for each account, making each touchpoint meaningful.
• Find and connect with Key Buyers: Lead contact discovery programs that pinpoint and engage ideal buyer groups, positioning the company as the solution of choice.
• Collaborate closely with Sales: Work hand-in-hand with Sales to setup priority account profiles, outline key firmographic segments, and maintain a dynamic list of target accounts to drive results.
• Execute across Channels: Partner with Marketing teams to bring your strategies to life across events, email, direct mail, and digital - creating an omnichannel experience.
• Measure and Optimize for Impact: Take a data-first approach to tracking, analysing, and measuring everything you do, focusing on results and ROI that drive account journey progress and pipeline growth.
• B2B Event Coordination: Plan and execute B2B events, integrating them into the overall Marketing Strategy.

REQUIREMENTS:

Qualifications –

• A Degree in Marketing, Business, or a related field that grounds you in the strategic and analytical skills essential for ABM success.

Experience/Skills –

• 5+ Years of hands-on B2B ABM experience, plus a strong foundation in other Marketing roles.
• You've executed successful ABM campaigns across diverse verticals in large, matrixed organisations, driving engagement and conversions.
• You're fluent in ABM tech tools like 6sense, Influ2, HubSpot, and Salesforce, leveraging each to bring your strategies to life.
• You have a history of accelerating marketing and sales velocity and generating net new deals through well-crafted ABM Strategies.
• Ideally, you've thrived in both large-scale and start-up or scale-up settings, collaborating with global teams to make an impact.
• You're willing and able to work across multiple time zones as our clients are spread across EMEA.

Advantageous -

• Experience working in events-based companies is highly desirable.

ATTRIBUTES:

Collaborative Team Player: You thrive in cross-functional roles and are known for your collaborative approach with Sales and Marketing teams.

Strategic yet Hands-On: You're as comfortable developing high-level strategies as you will be rolling up your sleeves to execute and optimise campaigns.

Growth-minded: You're adaptable, forward-thinking, and excited about joining a company in a high-growth phase.

Self-Starter with a Can-Do Attitude: You're resourceful, proactive, and unafraid to tackle new challenges or get creative with solutions.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

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