Marketing Coordinator: New Markets & Campaigns ( Campaign Execution / Social Media Coordination / Influencer management )

Responsibilities:

Campaign Execution

• Collaborate with the Regional Manager – New Markets & Campaigns to execute market-specific strategies.
• Coordinate projects and initiatives across assigned markets, ensuring they are completed on time, within budget, and adhere to brand standards.
• Implement tracking and quality measures to assess performance and provide actionable insights for optimization in respect of market-specific activities.
• Partner with Customer Service to ensure readiness for activities, enhancing the customer team awareness & support during active & upcoming campaigns

 

 

Social Media Coordination

• Recommend localized content for social media channels in consultation with the social media team, ensuring relevance and cultural sensitivity for each region by adapting messaging to fit the local context.
• Translate and tailor content to enhance relevance, ensuring brand consistency across multiple markets.
• Coordinate and share content from local events, campaigns, and community initiatives, ensuring brand voice and style.

 

Influencer management

• Collaborate with the Social Media team to identify ideal ambassadors that match the brand and product.
• Cultivate and foster relationships with the influencers or respective agents and keep them updated  with weekly and ongoing campaigns.
• Coordinate and monitor influencer activities as per contract and agreements.

 

 

Cross-Functional Team Support

• Support the CSR, Sports Development, and PR teams in executing activities specific to each market in consultation with the respective department heads.
• Coordinate winner stories, interviews and winner events. 

 

 

Reporting

• Submit weekly progress reports on tasks and activities across markets.
• Monitor competitor activities and provide timely updates in the respective channel.
• Assist Regional Manager in preparation of monthly reports with insights on campaign performance, competitive analysis, and key learnings.

 

 

Budgeting, PO, and Invoice Management

• Create Purchase Orders, following established procedures and ensuring accuracy in documentation & KYC.
• Follow up on invoices with the finance team to ensure timely processing.
• Receive quotes from suppliers and negotiate to secure cost-effective solutions across markets.
• Review invoices and financial documentation, confirming they align with internal standards & in-country requirements.

 

 

Requirements: Qualification and Skill

• Minimum 6 year’s proven experience coordinating marketing initiatives, campaign management or a similar role across multiple markets or regions.
• Experience in digital marketing platforms, social media management, content creation and localization as well as social media analytics.
• Fluency in English, Portuguese and with proficiency in two additional regional/local languages is advantageous.
• Familiarity with regional market dynamics and cultural nuances is a plus.
• Willing and able to travel to other local regions
• Knowledge of reputation management and brand storytelling strategies

 

 

Skills & Attributes

• Exceptional written and verbal communication skills
• Basic  financial acumen for managing budgets and negotiating with vendors
• Strong organizational and project management skills
• Ability to collaborate across diverse teams and markets
• Ability to work independently and manage multiple projects with competing deadlines.
• Must be agile, resilient and adaptable within a changing environment
• Self-starter with the ability to thrive within a results-driven & high-pressured environment
• Natural relationship builder
• Strong work ethics
• Growth mindset
• Creative thinker
• Knowledge of reputation management and brand storytelling strategies

 

 

If you wish to apply for the position, please send your CV to ljoubert@caglobalint.com

Please visit www.caglobalint.com for more exciting opportunities.

 

Lara Joubert

Recruitment Specialist

CA Global | Finance

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