Strategic Communications Manager (CPT/JHB)

DUTIES:

Communication Strategy Development –

• Develop and execute comprehensive communication plans for both internal and external audiences.
• Ensure alignment of communication strategies with overall marketing and business objectives.
• Manage crisis communications for the institution and ensure all stakeholders are informed.
• Monitor and evaluate the effectiveness of communication strategies and adjust as needed.

Brand Management –

• Ensure all communications reflect the institution's brand values and identity.
• Maintain brand consistency across all communication channels and materials.
• Collaborate with the Design team to produce visually appealing and brand-compliant content.

Analytics and Reporting –

• Track and analyse communication metrics to measure the impact and effectiveness of communication efforts.
• Provide regular reports to senior management on communication performance and insights.
• Use data-driven insights to continuously improve communication strategies and tactics.

PR and Social Media Strategy –

• In partnership with Head of Marketing, drive PR strategy for institute business.
• Measure and report on PR activities for Exec and board meetings.
• Manage all social media activity across all platforms (Meta, LinkedIn, Reddit, HelloPeter, Google).
• Measure and report on all social media performance.
• Oversee all community complaints and implement resolution tactics.

Content Creation and Management –

• Create and manage engaging content for various channels, including customer journeys, mailers, newsletters, flyers, posters, and internal communications.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice.
• Oversee the production of marketing materials and communication tools.

Internal Communication – Staff –

• Develop and implement internal communication plans to keep staff informed and engaged.
• Coordinate with HR and other departments to communicate company news, updates, and initiatives.
• Foster a culture of open communication and collaboration within the organization.

Internal Communication – Students and Sponsors –

• Develop and implement internal communication plans to keep students and their sponsors/parents informed and engaged throughout the academic lifecycle.
• Deliver messages across multiple platforms including mailers and customer journeys.

Team Collaboration –

• Work closely with the marketing team to support integrated marketing campaigns and initiatives.
• Partner with other departments to align communication efforts with overall business goals.

Crisis Communication –

• In partnership with Head of Marketing, lead on all crisis communication including drafting of key communications.
• Measure and report on impact of crisis to company’s reputation in market.

REQUIREMENTS:

Qualifications –

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.

Experience/Skills –

• At least 8-10 years in a Strategic Communications role.
• At least 3 years’ experience in Higher Education industry.
• Proven experience in a Communication or Marketing role, preferably within a customer-focused environment.
• Experience in managing both internal and external communications.
• Excellent written and verbal communication skills.
• Strong Project Management and organizational skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Proficiency in communication tools and platforms, including CRM.
• Experience in Microsoft Dynamics preferred.
• Strong analytical skills and experience with communication metrics and reporting.

ATTRIBUTES:

• Leadership.
• Initiative and responsibility.
• Constructive teamwork.
• Innovative and change / Continuous learning.
• Systematic approach (planning and organising).
• Strategic thinking.
• Detail-oriented with a commitment to quality and accuracy.
• Adaptable and able to thrive in a fast-paced, dynamic environment.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

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