SEO / Digital Marketing Specialist

Key Responsibilities:

Search Engine Optimization (SEO):

• Conduct keyword research, discovery, and expansion to identify new content opportunities.
• Optimize website content, landing pages, and metadata for targeted keywords.
• Implement SEO recommendations across all company websites.
• Monitor and analyze performance metrics to identify trends and deliver actionable insights.
• Conduct competitor analysis to stay ahead of industry trends and SEO strategies.
• Collaborate with the development team to ensure SEO best practices are followed during website development and maintenance.
• Recommend structural and content changes to improve search engine rankings.

Digital Marketing & Analytics:

• Execute A/B and multivariate tests to improve paid and organic campaign performance.
• Analyze performance data from Google Analytics, Google Search Console, and PPC platforms to drive decision-making.
• Track and report on digital KPIs and ROI across channels.
• Support and execute paid search strategies to complement organic efforts.
• Lead generation through various online channels

Team Leadership & Collaboration:

• Manage and mentor a digital team including a copywriter, social media manager, and graphic designer.
• Oversee the social media strategy to support SEO and content objectives.
• Coordinate and align digital activities across departments and brand portfolios.
• Provide SEO support and consultancy to other brands within the group.
• Ensure timely reporting and accountability on team performance and project KPIs.

Requirements:

• Proven experience in SEO, digital marketing, and team management.
• Strong understanding of current SEO tools and strategies (e.g., SEMrush, Ahrefs, Google Analytics, Google Ads, Search Console).
• Hands-on experience with website analytics and reporting tools.
• Excellent analytical, organizational, and project management skills.
• Strong leadership and communication abilities.
• Ability to manage multiple projects across various digital platforms and brands.
• Experience with CMS platforms and basic HTML/CSS knowledge is a plus.

Desirable Qualifications:

• Degree or certification in Marketing, Digital Marketing, Communications, or a related field.
• Google Ads and/or Google Analytics certification.
• Experience in multi-brand or group environments.

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