Regional Manager

Key Performance Areas

1. Sales Performance and Support

• Implement brand awareness initiatives in line with the company’s marketing strategy.
• Evaluate and apply effective sales techniques to drive sales volumes and profitability within the region.
• Manage and monitor sales activities, ensuring Business Representatives meet performance targets.
• Conduct regular sales meetings and customer visits to assess service levels and ensure corrective actions where needed.
• Maintain and develop regional and channel partner relationships, ensuring alignment with performance agreements.
• Identify and engage potential new partners in line with qualifying criteria.

2. Business Development and Growth

• Develop and manage strategies for customer retention and growth to optimize regional sales performance.
• Identify new business opportunities, including potential dealers, distributors, and cross-selling opportunities.
• Recommend product enhancements to increase market potential.
• Assess market share and develop action plans to grow and maintain a strong footprint in the region.

3. Governance

• Monitor operational controls and procedures to ensure business integrity and compliance.
• Identify and manage departmental risks, maintaining a comprehensive risk register.
• Implement and monitor action plans to address audit findings.
• Ensure compliance with relevant legislation, policies, and frameworks to prevent irregular expenditure.
• Oversee SHEQ compliance, holding regular meetings to ensure adherence.

4. Stakeholder Management

• Build and maintain strong working relationships with key stakeholders and partners.
• Represent the company in stakeholder meetings and engagements.
• Address customer issues and complaints promptly to maintain satisfaction and uphold service standards.
• Provide advice and guidance to management on stakeholder-related matters.
• Ensure compliance with all applicable policies, procedures, and legal requirements.

5. People Management

• Monitor and evaluate employee performance through regular appraisals.
• Identify training and development needs and implement relevant action plans.
• Address employee relations matters promptly and fairly.
• Set clear performance objectives aligned with organisational goals.
• Ensure all team members have signed performance agreements and receive ongoing feedback.
• Support effective implementation of HR policies within the division.

6. Financial Management

• Contribute to the preparation of regional budgets.
• Ensure efficient and transparent use of financial and other resources.
• Monitor expenditure against budget, reporting any deviations to management.
• Identify and implement cost-saving opportunities and efficiency improvements.

Qualifications

• Bachelor’s Degree in Sales and Marketing Management or a related field (NQF 7)

• Bachelor’s Honours Degree in Sales and Marketing Management or a related field (NQF 8)

Experience

• 6–8 years’ experience in Sales and Marketing within a Manufacturing environment.
• At least 3 years’ experience at a Supervisory or Management level.

Technical Competencies

• Computer Literacy (MS Office Suite, SAP, ERP Systems, Salesforce, and other job-specific software).
• Strong knowledge of relevant Sales and Marketing processes and practices.

Behavioural Competencies

• Proactive and action-oriented.
• Strong problem-solving and analytical skills.
• Flexible and adaptable.
• Excellent planning and organising skills.
• Effective people management and leadership ability.
• Strong relationship-building and stakeholder management skills.
• Customer-focused mindset.
• Resilient and able to perform under pressure.
• Excellent communication skills (both verbal and written).