Regional Sales Manager

The Regional Sales Manager is responsible for leading the performance, development, and alignment of the sales and marketing functions within the region. This role ensures revenue growth, client retention, and strategic market expansion across fire safety and fire training services. The Regional Sales Manager drives the successful execution of sales strategies, provides strong leadership to create a high-performance culture, and ensures marketing initiatives support sales effectiveness and organisational profitability.

Key Responsibilities

• Lead, mentor and support Sales Representatives, Sales Administrators, and the Marketing Coordinator.

• Set, monitor and achieve team and individual performance targets.

• Conduct regular coaching and performance reviews.

• Ensure reps’ schedules and pipelines are optimised for productivity.

• Address performance issues swiftly and professionally

• Develop and execute growth strategies to achieve revenue and profit objectives.

• Support the New Business Sales Rep with acquisition and lead generation.

• Guide the Client Retention Sales Rep to grow accounts and protect revenue.

• Regularly review CRM data, market insights and KPIs to improve outcomes.

• Ensure sales practices align with company policies and competitive positioning.

• Oversee marketing activities to ensure synergy with sales goals.

• Approve marketing campaigns, collateral, promotions, and social initiatives.

• Partner with marketing to drive brand visibility and qualified lead generation.

• Track campaign performance and ROI; recommend continuous improvements.

• Strengthen relationships with key and strategic accounts.

• Attend client escalations and complex service challenges.

• Identify opportunities for upselling, cross-selling and business expansion.

• Support major proposals, tenders and client presentations.

• Oversee quotation and follow-up processes for accuracy and turnaround.

• Ensure sales administrators are supported and workflows run efficiently.

• Coordinate communication between finance, operations and marketing teams.

• Ensure all sales documentation is compliant and up to date.

• Prepare weekly and monthly sales and marketing performance reports.

• Evaluate performance trends and propose improvement initiatives.

• Monitor sales cycles and pipeline risk, implementing corrective actions.

Requirements

 

• 5+ years’ experience in sales leadership or senior sales roles.

• Experience managing sales, admin, and marketing teams.

• Proven track record of meeting revenue targets and improving sales performance.

• Analytical mindset with strong planning and organisational ability.

• Valid driver’s licence + own vehicle

• Advanced CRM literacy and reporting capability.

• Fire safety / fire protection / safety training industry experience highly advantageous (preferred).

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