Marketing Executive – Office Automation Industry

Contact person for this position:

Amori Prinsloo

amori@joblinkplacement.co.za

Website: www.joblinkplacement.co.za

Job Summary:

Our client is seeking a dynamic and results-oriented Marketing Executive to lead their marketing efforts in the Office Automation Industry. This role involves developing and executing marketing strategies to enhance brand awareness, generate leads, and drive sales growth. The ideal candidate will have experience in B2B marketing within the technology, AV, or IT sector and be skilled in digital marketing, content creation, and campaign management.

Key Responsibilities:

• Marketing Strategy: Develop and implement marketing strategies aligned with business objectives to drive brand growth and customer engagement.
• Digital Marketing: Manage SEO, PPC, email marketing and social media campaigns to increase online presence and lead generation.
• Content Creation: Oversee the development of engaging content, including blogs, case studies, whitepapers, and video marketing for AV and IT solutions.
• Brand Management: Ensure consistent brand messaging across all channels, including website, print materials, and social media.
• Lead Generation: Implement and optimize inbound and outbound lead generation strategies to support the sales team.
• Campaign Management: Plan and execute product launches, promotions and targeted campaigns for key AV and IT solutions.
• Partnership & Events: Manage industry events, trade shows, and sponsorships to enhance brand visibility and networking opportunities.
• Market Research: Analyze industry trends, competitor activities, and customer insights to identify growth opportunities.
• Budget Management: Oversee the marketing budget, ensuring cost-effective campaign execution and a strong return on investment (ROI).
• Analytics & Reporting: Track marketing performance using tools like Google Analytics, HubSpot, and CRM systems to measure campaign success and optimize future strategies.

Requirements & Qualifications:

• Experience: 3-7 years of marketing experience, preferably in the technology industry.
• Education: Bachelor’s degree in marketing, Business, Communications
• Technical Knowledge: Understanding of AV and IT solutions, including conferencing systems, digital signage, and networking products.
• Digital Marketing Expertise: Experience in SEO, PPC, social media advertising, and marketing automation tools.
• Creative & Strategic Thinking: Ability to develop innovative campaigns and data-driven marketing strategies.
• Strong Communication Skills: Excellent writing, presentation, and interpersonal skills.
• Project Management: Ability to manage multiple projects, deadlines.

Preferred Skills:

• Knowledge of graphic design tools (Adobe Creative Suite, Canva) for marketing collateral.
• Familiarity with video marketing and webinar production.
• Employment Type: Full-time
• Location: In-Office – Preferably candidate based in the South of Jhb.
• Salary: R10 000 per month dependant of skills and experience