Content Marketing Specialist (CPT Onsite) - Datafin IT Recruitment

Bellville, Cape Town, Western Cape 1 day ago Permanent Salary - Market Related

Content Marketing Specialist (CPT Onsite)

Datafin IT Recruitment
Bellville, Cape Town, Western Cape
Date Created : 1 day ago
Job Type : Permanent
Salary : Market Related

ENVIRONMENT:

THE creative talents of a forward-thinking Content Marketing Specialist is sought by a leading Automotive Tech company to fill a hands-on execution role responsible for the day-to-day management social media channels, email campaigns, short-form content, and digital presence. You will also act as a creative sounding board, bringing ideas and industry awareness to the team. The ideal candidate is a strong writer and communicator who takes ownership of their channels and is energised by the challenge of growing an audience and building a brand voice online. This role requires someone who can work independently while collaborating closely with a global team, especially the US-based communications team. You will also have the opportunity to travel to the USA office to meet your extended team.

 

DUTIES:

Community Engagement & Social Media -

  • Own day-to-day community management across our social channels — primarily LinkedIn — by liking, commenting, and responding to mentions, comments, and engagement to grow and nurture our audience.
  • Monitor relevant conversations, accounts, and industry hashtags, and engage proactively on the company’s behalf.
  • Support the company’s expansion onto X (Twitter), helping establish, build, and maintain an active presence on the platform.
  • Help launch and maintain a LinkedIn newsletter, including coordination, scheduling, and audience growth.
  • Maintain a consistent posting cadence in line with the content calendar.

Content Creation (Short-Form & Visual) -

  • Create, schedule, and post original short-form content — including copy, graphics, photos, and short videos — aligned with company goals and branding (long-form and blog content sits with the Marketing & Communications Manager).
  • Produce marketing visuals and short video snippets, including basic video editing such as trimming, subtitles, and transitions.
  • Use tools like Canva and Adobe Suite to create on-brand graphics and assets.
  • Support live coverage and promotion of company events (e.g., conferences, internal events, and webinars).

Email Marketing -

  • Build, maintain, and test email templates in Campaign Monitor.
  • Execute email campaigns based on the copy, wireframes, and strategy provided by the Marketing & Communications Manager.
  • Ensure emails are rendered correctly across devices and clients, and support list management and basic reporting.

Social Listening & Industry Awareness -

  • Conduct ongoing social listening — tracking human-interest stories, industry developments, technology changes, and competitor activity.
  • Surface timely ideas and angles and collaborate with the Marketing & Communications Manager to turn them into content.
  • Help keep the wider team informed about what’s happening in our industry and across channels.

Content Strategy (Collaborative) -

  • Partner with the Marketing & Communications Manager to brainstorm and refine content strategy, acting as a creative sounding board.
  • Help maintain a forward-looking content calendar covering product updates, webinars, events, customer success stories, and industry trends.
  • Take ownership of executing the agreed content plan accurately and on schedule.

Web & WordPress Support (Basic) -

  • Provide basic WordPress support — publishing and updating blog posts, pages, and content using Elementor.
  • Make simple on-page updates and assist with implementing SEO and content recommendations.
  • Help ensure published content is consistent, mobile-friendly, and on-brand.

REQUIREMENTS:

  • 2–4 Years of experience in social media, digital content, or marketing communications.
  • Excellent English proficiency, with strong writing, editing, and proofreading skills.
  • Proven ability to write engaging short form copy for social media and digital channels.
  • Experience working with LinkedIn and content scheduling tools (e.g., Buffer, Later, or native platform scheduling).
  • Proficiency with Canva, Adobe Suite, or similar design tools.
  • Basic video editing skills (e.g., trimming, subtitles, transitions).
  • Experience with email marketing platforms (Campaign Monitor or similar).
  • Comfortable with basic WordPress publishing (Elementor experience is a bonus).
  • Prior experience working in the technology, transportation, or infrastructure industries is a bonus.
  • Required to work adjusted hours (e.g., later start and end times) to support real-time collaboration with U.S.-based managers and teams.

ATTRIBUTES:

  • Excellent organisational and communication skills.
  • Highly detail-oriented and quality-driven.
  • Creative and visually thoughtful.
  • Self-starter who takes initiative and follows through.
  • Comfortable receiving direction and translating it accurately and creatively into output.
  • Curious about industry trends and proactive about surfacing relevant ideas.
  • Thrives working independently while collaborating across global teams.
  • Adaptable, efficient, and professional.
  • Committed to maintaining a polished and consistent brand presence.

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